Public Relations, or “PR” service, is not only one of the key advertising action tools. It’s the only lively way of information delivery. It’s not about selling a product or offering a service, it’s about an appeal to involvement. Consumers appreciate this attitude. Each event, whether it is a festival, a seminar, a conference or a presentation, is always connected with the mass media. Our professional journalists know that all PR campaigns are a two-way communication; their effectiveness depends on how thoroughly the audience is analyzed and how well the event is prepared.
Formulation of the goals and objectives of PR campaigns
Identification of the target audience
Development, change and improvement of a company’s business image
PR strategy development
Preparation and publication of articles about a company and its projects, giving a positive evaluation of its activity
Preparation of TV and radio reports as well as their placement on various TV and radio stations
Mass media work arrangement
Press conferences and briefings
Press release preparation about a company’s activity and publishing them in the mass media
Producing special events: presentations, quizzes, contests, food tastings, seminars, conferences, etc.